The Measure of Marketing
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چکیده
“The most urgent problem facing the newly independent United States was how to pay for the war that won the country its freedom; America’s debt was enormous. Its greatest asset was the land west of the Ohio River, but for this huge territory to be sold, it had first to be surveyed—that is, measured out and mapped. And before that could be done, a uniform set of measurements had to be chosen for the new republic out of the morass of roughly 100,000 different units that were in use in daily life.”
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تاریخ انتشار 2005